Google was my main client while working at Make it Clear, coming to us with all sorts of different briefs. This particular one was to create branding for a series
of events spanning the main European cities entitled thinkPerformance.
The topic of all the talks and lectures was how human behaviour online is being represented by data, how to understand those representations and use them in business.
One of the options I came up with was the idea of merging a square grid combined with organically flowing shapes, to depict the overlay of psychology and digital analysis. The client took it fully on board and asked us to develop a set of rules and exemplary assets for their local production studios to follow.
The photographs were taken during the Madrit event.
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